Not too recently, I read the book "Predictions for the Future in 2040.


Today I would like to introduce you to a book.

Makoto Naruke, author of "Future Predictions for the Year 2040."

This book is very interesting if you like business books.However, as the obi says, the content is about the future, which is not something to smile about, so funny may be a misnomer. However, I was very excited to read this book because it is full of clues about the future, both good and bad.

The "Not so recently..." in the blog title refers to the fact that this book was released in January 2021. I titled it as such because I read it once during that period and read it again recently.

In fact, I think we are getting closer to the world described in this book.Since pinch and opportunity are two sides of the same coin, I think it is better to know than not to know and to gain various insights.

I know that these are things that seem to have nothing to do with the ultra-classical Japanese paper industry, but I believe that they are also two sides of the same coin. Well, I didn't come up with any interesting ideas after reading the book, but I will connect it to something interesting by 2040.

It is an interesting book that is very informative for those who live every day in a positive way.Here are some of the contents of the book

  • When a new technology comes out, the majority of the world is negative. That is called the masses. Few people realize the potential to change the world.
  • Flying cars" will be a major tool to solve the steadily looming problem of Japan's declining birthrate and aging population.
  • Before the Corona disaster, there was an influx of tourists from abroad, but that was not because of Japan's good tourism campaigns or Japan's natural scenic beauty that won the hearts of foreigners. It is simply that the number of countries where it is far cheaper to buy goods in Japan than in their own countries is increasing, and people from those countries are flocking to Japan. (In other words, Japan has become a "cheap country" in the eyes of the world.
  • As a country develops, it eats meat.
  • In summary, by 2040, 60% of the world's meat will be replaced by cultured meat or artificial meat made from plants, rather than meat derived from animals. Even if derived from animals, the possibility of genetic engineering will increase. As unnatural as it may seem, time will probably tell, and it is important to remember that even animal agriculture and fish farming in 2020 may seem unnatural to people 100 years ago.
  • Since education will no longer be a factor in finding a job, from now on, parents should also encourage their children to find what each of them loves to do and create a job they love and a life of their own.
  • Water will become the scarcest resource.
  • It is widely known that the unrest and chain reactions brought about by climate change will be the worst of all possible worlds. Studies quantifying the relationship between temperature and violence show that for every 0.5°C increase in average temperature, the risk of armed conflict increases by 10-20%. Of course, we do not know how far the warming will go.

That is all.

How was it?There is a lot to think about just living day to day, but no matter how globalization is halted, we are certainly moving toward a more diverse world, and it would be a terrible thing to look only at our own country or our own company.

Oh, scary.But I can't stop being thrilled and excited.


The future is bright for those who can think."

Where is the world headed and how will it change?

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